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Make killer Landing Pages! [HOW?]

The first page of your website which your visitor sees after clicking a PPC ad, link in your email or a search engine result is known as the landing page. Landing page is not always the homepage of your website it could be any page where you are directing most of your traffic with the aim of converting your visitors in to customers.

Why Landing pages are Important?

The success of your online marketing campaign to a large extent depends on the success and failure of your landing page. The more effective your landing pages are, more will be the conversion rate and more successful would be your marketing campaigns.

It doesn’t matter what methods you are using to get traffic – organic search engine traffic, PPC, email marketing or anything else, if your landing page can’t convince the visitor to take the desired action and convert them to customers then you are just wasting your money.

Here are some tips which will help you to create killer landing pages for your campaigns.

Make them relevant – Your landing pages should be relevant to the advertisements you are using to attract traffic. The traffic you get from PPC campaigns and other paid sources is highly relevant and is searching for specific products. Directing such kind of traffic to non relevant landing pages will confuse them and may compel them to turn away. If you are using multiple ads then create customized landing pages for each ad which focus on one offer only.

Proper positioning of call to action – Keep your call to action link above the fold so that it is easily visible to your visitors. Your call to action button should be relatively big as compared to other elements of your landing page. Use persuasive words on call to action button that can convince your users to take the action.

Focus on Customer Problems – Content of your landing page should focus on your customer problems. It should explain that how your product will solve their problems and will make their lives easier. Don’t fill entire landing pages with company history and your experience because customers are not interested in it. They are searching for solutions of their problems and if they can’t find it on your landing pages they will just turn away.

Eliminate distractions – Minimize the distractions on your landing pages. Don’t fill it with a lot of information or multiple offers that can confuse your visitors. Remove the links from your landing to other parts of your website which can distract your user mind. Control the content which your visitors can see and show them the things which you want them to see. Provide them with a suitable environment where they can take the decision which you want them to take.

Easy to Use – Keep your landing pages simple and user friendly. Avoid usage of flash, iframes, pop-ups, heavy images and other obtrusive elements which can increase its loading time. Make sure that your landing pages works well in all popular browsers in default settings and don’t require any custom software to work properly. Try to provide them with the simplest path for completing the desired action. If you want your users to complete a form then try to keep it as short as possible. Auto-populate fields wherever possible. If you are trying to sell a product then provide multiple ways of payment to pay so that they can use any method according to their convenience.

Also read: What your business website says about your business?

Test, Modify and Test Again – Create multiple versions of same landing page and run them simultaneously to find out which page converts better and why. There is always a scope of improvement and sometimes very small changes can create big differences. So keep analyzing the results, make changes and then analyze the new results again.

Also read: Importance of Landing Pages in Your Affiliate Campaigns.

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This post is guest post from David Smith, who is a freelance writer for conversion rate optimization company Invesp. Feel free to download free landing page templates of Invesp. If you too would like to write for Passionate Bloggers or any other blog or site in our network and get paid per post, join now!